Public Relations

Senior level strategic public relations. We see our role as the bridge between clients and reporters, analysts, and other influencers. Our objective is to create unique PR programs that support our clients as they drive to achieve their stated business goals. Our PR services include:

Strategic Planning
We develop a strategic plan based on clients’ business objectives. It describes how we will reach target audiences with critical positioning and crisp messages that garner results.

Counsel and Crisis Communication
As part of your marketing team we provide ongoing, valuable counsel on significant decisions, events or crises having significant implications for your company’s various publics. We view this as an important part of our job. After all, clients hire us for our experience.

Proactive Media Relations
We don’t sit around waiting for the media opportunities to come to us. We go after them. We generate quality press coverage that communicates the right messages and supports the client’s overall business objectives. Methods include creative and proactive pitching, successful relationship building and/or maintenance, media tours to those publications that matter, effective product reviews and customer/user success stories that demonstrate your solution’s benefits in the real world.

Strategic Analyst Relations
Favorable comment from industry analysts lends crucial credibility to your business. We’ve worked with the top analyst firms for years and understand how crucial they are to the PR process.

Company/Product Launches
What’s that old saying? You only get one chance to make a first impression? We take those words to heart, creating and executing campaigns that support both start-up companies needing immediate, “larger-than-life” awareness or an established company launching a new technology, product, or service.

Press Materials
The written work is key. We strive to communicate clients’ messaging in a clear, succinct and memorable manner, enabling clients to “rise above the noise” within their target markets Our seasoned writers prepare press kits (company fact sheet, executive bios, product backgrounders and other materials), press releases, bylined articles and case studies.

Executive Media Training
Great communicators are rarely born, but they can be trained. We provide executives with the tools they need to conduct effective media interviews with confidence and distinction.

Competitive Assessment/Initiatives
Timely intelligence can make or break a marketing campaign. We constantly monitor clients’ particular industry and seek to proactively communicate competitive comparisons and differentiators.